China International Import Expo is the most important trade event which takes place every year in Shanghai, an essential opportunity for companies wishing to integrate the Chinese market. The China International Import Fair is a huge event that attracts more than 150 countries and regional exhibitors and more than 150,000 professional Chinese buyers.
The participation of the Rambourg Foundation in the exhibition of this first edition of the CIIE was made of its
own initiative and on an individual basis through the “Tunisian handicrafts” stand.
The main objective is to represent Tunisian craftsmanship by highlighting it in front of the large number of visitors of the China International Import Expo. CIIE is an excellent platform for companies to establish new connections where valuable buyers will meet high-caliber suppliers and create the opportunity to develop activities in China. With this in mind, interviews with Chinese importers interested in the Tunisian craft sector were held with the representative of the
Rambourg Foundation to conclude contracts with Tunisian designers and artisans.